Milwaukee Journal Sentinel and Kohl’s Donate $100,000 to the MACC Fund
Holiday campaign gives back for 5th year and largest donation.
MILWAUKEE (December 22, 2016) – From December 1 to December 12, Kohl’s and the Milwaukee Journal Sentinel teamed up with Aaron Rodgers to raise funds for the MACC Fund through the 5th annual Aaron Rodgers’ 12 Days of Christmas. The campaign raised $80,000 for the MACC Fund, a non-profit that works to fund research into childhood cancer and blood disorders. Additionally, inspired by the recent #rocksforareason campaign, Kohl’s surprised the MACC Fund with an additional $20,000 donation this year.
“The MACC Fund is so grateful to be part of this 5th annual ’Aaron Rodgers 12 Days of Christmas‘ sponsored by Kohl’s and created by the Milwaukee Journal Sentinel,” Jon McGlocklin, President and Co-Founder of the MACC Fund said. “This unique program bringing together our good friend and benefactor, Aaron Rodgers, and two great home-grown corporate citizens in Kohl’s and the Journal Sentinel, which truly is a ‘Trifecta of Hope’ for children battling cancer and blood disorders. Thanks to all of the generous people who shopped at Kohl’s for their special ‘Gift of Hope’.”
The 5th annual Aaron Rodgers’ 12 Days of Christmas again featured 12 children from across Wisconsin who were treated in the MACC Fund Center at Children’s Hospital of Wisconsin. Children’s Hospital is one of the beneficiaries of MACC Fund support. This year’s children ranged from ages six to sixteen years old. Olivia, Kayla, Leonard, Jolie, Madie, Ryan, Le’Nysiah, Cate, Kyle, Alex, Lulu, and Bailey were featured in full-page ads within the Milwaukee Journal Sentinel.
Each ad showcased a piece of the child’s story and how the MACC Fund has helped extend their life expectancy. Online, at http://www.jsonline.com/twelvedays, each child had their moment to shine as the main feature on one of the twelve days, corresponding with their print ad. The website also includes video interviews with each child’s parent, where they recount their heartwarming story of how their lives were positively changed through the care provided in the MACC Fund Center at Children’s Hospital of Wisconsin.
During the 12 Days of Christmas campaign, Milwaukee-area Kohl’s stores donated five percent of the net sales of all eligible toy and kids’ team apparel purchases made between Dec. 1 and Dec. 12, 2016, to the MACC Fund.
On Monday, December 19th, 2016 Kohl’s presented honorary MACC Fund Board Member Aaron Rodgers and MACC Fund President and Co-Founder, Jon McGlocklin, the $100,000 donation at Lambeau Field.
About the MACC Fund
Since its inception in 1976, the MACC Fund has contributed more than $57 million for pediatric cancer and blood disorders research for diseases like aplastic anemia and sickle cell. MACC Fund supported research in Wisconsin benefits the treatment for children throughout the state, the nation and the world playing an important role in helping the overall cure rate for childhood cancer rise from 20% to 80% over the past 40 years. The MACC Fund supports research at the Medical College of Wisconsin in the MACC Fund Research Center, in the MACC Fund Center at Children’s Hospital of Wisconsin, and in the University of Wisconsin’s Carbone Cancer Center MACC Fund Childhood Cancer Research Wing. The MACC Fund believes that every child deserves a fighting chance. Learn more at www.maccfund.org.
Kohl’s (NYSE: KSS) is a leading specialty department store with 1,166 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, the company offers amazing national and exclusive brands, incredible savings and inspiring shopping experiences in-store, online at Kohls.com and via mobile devices. Committed to its communities, Kohl’s has raised more than $274 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl’s Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc. For additional information about Kohl’s philanthropic and environmental initiatives, visit www.Kohls.com/Cares. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com.
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DISCLAIMER: Kohl's will donate 5% of the net sales of all Eligible Toy Purchases to the MACC Fund, after all discounts applied and excluding taxes. Kohl's will donate a minimum of $80,000 and a maximum of $100,000 to the MACC Fund through this promotion. Eligible Toy Purchases include any toy department purchase made in participating Milwaukee Metro Kohl's Stores only from December 1 - 12, 2015, but shall exclude Kohl's Cares® cause merchandise. Other exclusions may apply. See Store Associate for details.